Cornerstone Exterior

This was a logo and brand identity design for Cornerstone Exterior, a brand-new roofing and exteriors company based in the Cowichan Valley, British Columbia. As a company, Cornerstone Exterior brings high standards of workmanship and customer service that continue to place them at the forefront of the roofing industry. Working with this client and being able to provide them with a stunning logo for their company was extremely rewarding.

Because Cornerstone Exterior is brand-new, I had the opportunity to work with a completely blank canvas, which, although intimidating, was an exciting prospect. The challenge was to design a logo and brand identity for the company that could then be used in brand collateral such as uniforms, business cards, and anything else a roofing company might require branding. In addition, I was required to create a brand guidelines outline for them, as I was also working with another firm to create a company website for Cornerstone Exterior, and that firm would need access to the logo, the color palette, typography, et cetera.

My research into roofing companies and similar trades was extensive for this project, as I knew very little. I looked into the local competition, as well as large successful roofing companies, to get a feel for their brands, websites, and overall feel. Familiarizing myself with my client’s goals for the logo and new business was my top priority. My main goal was to create a logo that would be easily and quickly recognizable, whether on a company truck, a business card, large, small, et cetera. To do this, I ensured the design was simple, clean, and straightforward, utilizing sans serif typefaces, a limited color palette, and smooth elements. 

The final logo design was created in Adobe Illustrator and was delivered as PNG and SVG files to both the client and the firm designing their website. I then used the newly designed logo to create business cards and stationery. In the future, I will be working with them to create their company t-shirts.